"It is also important to ensure that the letters on the signage are large enough to be readable, a minimum of one inch tall for a 25 feet distance. Experienced Tulsa sign companies use various signage materials, especially for lettering and substrate (the backing used for the lettering). Adhesive vinyl, neon, metal and plastic are commonly used for lettering, and can even be engraved. Plastic, paper, wood, cloth and vinyl, meanwhile, are some of the materials utilized for substrate."
http://www.crownneonsigns.com/blog/14-info-article/44-choosing-the-right-business-sign-with-help-from-tulsa-sign-companies
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