Many Tulsa sign companies can create these channel letter signs. However, only a handful can create channel letters that have the following important qualities:
Brand Recognition
Aside from selling their wares, virtually every business wants to promote their brand in some way. Channel signs are one way to “implant” brands on their customers’ minds. They reinforce the brand and help businesses to stand out from their competitors, especially when using customized letters and logos.
High Visibility
Channel letters are still in demand due to their visibility even from a distance. Channel letter signs immediately tell customers from afar that they have a ready place to go, especially for those who want something quick. Additionally, those that light up at night can give an upscale appearance, be it a motel to check in for the night or a place to grab a quick bite.
http://www.crownneonsigns.com/blog/14-info-article/48-three-vital-qualities-of-channel-letters-made-by-tulsa-sign-companies
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