Signs are part of the fabric of America. From the roadside Burma Shave billboards to the bright neon lights of Las Vegas, signs have come to define the businesses they represent. The best examples are iconic; instantly recognizable and capable of invoking memories and emotion. It is hard to improve on such a simple thing. But the advent of LED message centers has changed the ways signs are used and the impact they have on the public.
Change Is Necessary and Inevitable for Success
Change is the lifeblood of any small business. The ability to be reactive to market changes and to take advantage of trends sets the winners apart from the losers. But change comes with a cost. New menus for a restaurant raising its prices or starting a new special make the decision to adapt expensive. If an automotive repair shop wants to run deals on oil changes occasionally, buying a new sign for every event can get pricey. Read more from this blog: http://bit.ly/2q74g3C
Marketing talk today is all about the Internet. First, you must have a state of the art website, complete with all tools and features. Then you to promote it through various techniques, including search engine optimization and social media marketing. For the small business, however, start up with a storefront, more traditional marketing is still a game changer. When it comes to attracting new business, the best help still comes from your local sign companies.
Sign Companies Can Increase Your Profits Substantially
The University of San Diego conducted a study about the efficacy of signs and their impact on driving new business. The results were pretty overwhelming in their support of spending a buck or two on a new sign if you want new business. The study reports that adding a larger storefront sign results in a 7.7% increase in sales. You can add another 7.7% if you add a sign to your shopping center’s chain marquee. You are already up to more than 15% in increased sales. Read more from this blog: http://bit.ly/2q4zl9O