Monday, May 8, 2017

Signs You Can Easily Change Mean Big Savings for Businesses

Signs are part of the fabric of America. From the roadside Burma Shave billboards to the bright neon lights of Las Vegas, signs have come to define the businesses they represent. The best examples are iconic; instantly recognizable and capable of invoking memories and emotion. It is hard to improve on such a simple thing. But the advent of LED message centers has changed the ways signs are used and the impact they have on the public.
Change Is Necessary and Inevitable for Success
Change is the lifeblood of any small business. The ability to be reactive to market changes and to take advantage of trends sets the winners apart from the losers. But change comes with a cost. New menus for a restaurant raising its prices or starting a new special make the decision to adapt expensive. If an automotive repair shop wants to run deals on oil changes occasionally, buying a new sign for every event can get pricey. Read more from this blog:

Wednesday, May 3, 2017

Sign Companies Are Still Your Best Bet When It Comes to Advertising Your Business

Marketing talk today is all about the Internet. First, you must have a state of the art website, complete with all tools and features. Then you to promote it through various techniques, including search engine optimization and social media marketing. For the small business, however, start up with a storefront, more traditional marketing is still a game changer. When it comes to attracting new business, the best help still comes from your local sign companies.
Sign Companies Can Increase Your Profits Substantially
The University of San Diego conducted a study about the efficacy of signs and their impact on driving new business. The results were pretty overwhelming in their support of spending a buck or two on a new sign if you want new business. The study reports that adding a larger storefront sign results in a 7.7% increase in sales. You can add another 7.7% if you add a sign to your shopping center’s chain marquee. You are already up to more than 15% in increased sales. Read more from this blog:

Thursday, April 6, 2017

A Sign Company Explains How Signage Evolved from Decorations to Effective Marketing Tools

Business signages have come a long way, mostly due to rapid technological advances. From just a visually appealing symbol to drive foot traffic, these signages have been transformed into visually entertaining and interactive marketing strategy tools for customers to experience. They are not just installed on business premises for the sake of announcing “We are here!”, but they are also used to spur actual customer engagement.

Indeed, the evolution to digital signage is a fascinating thing. In fact, a sign company has been continuously promoting digital signage as the future of commercial advertisement.

Why digital signage works better

Just like traditional signage, digital signages are used to inform customers about products and services businesses offer. It can be installed either outdoors or indoors depending on its purpose. Because of its interactive nature, digital signage creates a more lasting impression than traditional signage does. Read more from this blog.

Wednesday, March 29, 2017

Tips for Creating Business Signs for Small and Medium-Sized Companies

Business signs should do more than just announce where the shop is. An effective business sign can engage potential customers and encourage them to make a purchase.

Contrary to what some business owners will tell you, a business sign need not be extravagant or showy – all it needs to be is memorable.

The Economic Impact of a Memorable Business Sign

Companies, regardless of its size and industry, always make use of on-site signs to communicate with their customers. According to a study conducted by researchers from University of Cincinnati, an effective business sign has a direct positive economic impact as it helps increase sales, create additional employment, increase customer satisfaction, establish the presence of local brands and increase tax revenues for the community. Read more on this article.