Saturday, September 28, 2013

Tulsa Signs Come Full Circle With the New Emerging Trends in Advertising

Electronic message centers (EMCs) are on the rise and quickly growing into the next trend of sign advertising. With the fast-paced society having little time to read signs, marketing messages today must be short and to the point but still have considerable appeal to clients and consumers. This style is also effective in street and traffic signage, as passing vehicles can easily get the message before they run past signs and billboards. Pictures and images are also making a comeback, as the modern signage trend is actually returning to its roots, only with more advanced ways to implement them.

Despite the new commercial medium available, EMCs are basically just returning to symbolic advertising – which is associating pictures and certain items that immediately convey the intended message to the target audience. Symbolic advertising took a back seat as text-heavy advertising emerged, but in places like Tulsa, signs are starting to revert back to symbolic advertising.

Friday, September 27, 2013

Businesses in Albuquerque made Brighter by Tulsa Sign Companies

The streets of Albuquerque may soon light up every night as the City Council recently signed the proposal to provide incentives to establishments that use neon signs. The incentives include a waive on permit fees and exceptions to some regulations on signage size and zoning. It may not be far off that the whole business district along Route 66 shines with neon signs made by Tulsa sign companies like Neon Crown Signs.

The incentive was placed to make the particular section of Route 66 come to life again and attract weary travelers to stop by spend the night. Most of the establishments in this stretch of the road comprise of motels and lodges and was a popular stop in the old days.

While Tulsa and other places in the US may not have an incentive in using neon lights, it would still be worth looking into, as they make for an excellent advertising tool. In the fast-paced world we live in, a flash of neon light may be what you need to attract new clients.

Thursday, September 26, 2013

Tulsa Signs Returning to Advertising Roots despite Electronic Innovation

Electronic message centers (EMCs) are quickly growing into the next trend of signs, reports Regan Dickinson for Sign & Digital Graphics Magazine. With a fast-paced society having little time to read signs, marketing messages today must be simple and straight to the point. As many businesses realized, pictures definitely speak louder than words, which is why they're quick to pick up the trend. In this case, what is considered modern signage is actually a return to its primitive roots.

Despite its sophisticated medium of bringing the message, the function of EMCs fundamentally goes back to symbolism, which was the dominant format of signage in the past. Businesses used to place symbols relevant to their goods, services, or promotions; for example, a bunch of oranges to represent a $1.99-a-kilo promo on oranges. Symbolic advertising waned for a while as more informative advertising emerged, filling ads with loads of text. Today, many Tulsa signs prefer symbolic advertising again.

Wednesday, September 25, 2013

Brighter Business with Neon Signs from Tulsa Sign Companies

The City Council of Albuquerque recently approved a proposal to provide incentives to establishments that use neon signs. The incentives include a waiver on permit fees, which normally cost between $75 and $100 in the city. In a report by Dan McKay of the Albuquerque Journal, city mayor Richard Berry wants to see more neon signs at the longest intact stretch of Route 66 in the city. He wanted to attract more activity to the area and make it a bustling part of the Duke City.

Route 66 was a major thoroughfare stretching from Chicago, IL to Santa Monica, CA—a total of 2,448 miles. The demand for an Interstate system during the 1950s effectively killed Route 66 as a crucial artery, its segments bypassed by modern four-lane freeways. However, some parts of Route 66 are still alive, like the segment at Albuquerque (now known as Central Ave). What better way to stir up the hive than to hang neon signboards made by creative Tulsa sign companies?