Electronic message centers (EMCs) are quickly growing into the next trend of signs, reports Regan Dickinson for Sign & Digital Graphics Magazine. With a fast-paced society having little time to read signs, marketing messages today must be simple and straight to the point. As many businesses realized, pictures definitely speak louder than words, which is why they're quick to pick up the trend. In this case, what is considered modern signage is actually a return to its primitive roots.
Despite its sophisticated medium of bringing the message, the function of EMCs fundamentally goes back to symbolism, which was the dominant format of signage in the past. Businesses used to place symbols relevant to their goods, services, or promotions; for example, a bunch of oranges to represent a $1.99-a-kilo promo on oranges. Symbolic advertising waned for a while as more informative advertising emerged, filling ads with loads of text. Today, many Tulsa signs prefer symbolic advertising again.
http://www.crownneonsigns.com/blog/12-industry-news/37-the-prevalence-of-led-tulsa-signs-why-cities-are-embracing-led-technology
Crown LED Signs provides business signs, church signs, and other custom made signs as well as advertising signs for businesses in Tulsa, OK.
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