Tulsa Signs Come Full Circle With the New Emerging Trends in Advertising

Electronic message centers (EMCs) are on the rise and quickly growing into the next trend of sign advertising. With the fast-paced society having little time to read signs, marketing messages today must be short and to the point but still have considerable appeal to clients and consumers. This style is also effective in street and traffic signage, as passing vehicles can easily get the message before they run past signs and billboards. Pictures and images are also making a comeback, as the modern signage trend is actually returning to its roots, only with more advanced ways to implement them.

Despite the new commercial medium available, EMCs are basically just returning to symbolic advertising – which is associating pictures and certain items that immediately convey the intended message to the target audience. Symbolic advertising took a back seat as text-heavy advertising emerged, but in places like Tulsa, signs are starting to revert back to symbolic advertising.

http://www.crownneonsigns.com/blog/12-industry-news/39-tulsa-signs-returning-to-advertising-roots-despite-electronic-innovation