Saturday, August 23, 2014
Eye-Catching Tulsa Signs are Only as Good as the Catchy Store Name
Trust sign companies to make the most eye-catching Tulsa signs you'll ever need. Still, you need to remember that a sign is only as good as its name. In Shakespeare’s immortal Romeo and Juliet, Juliet once asked what's in a name only to immediately say that is a meaningless convention. However, this reasoning falls within the conundrums of romance. For a business, a name means everything; it carries its identity, principles, visions, and products in one package. Just the sight of the store's name in downtown Tulsa already determines a business's reputation. Among business nomenclature's success stories include 7-Eleven, the convenience store giant. In the mid-1940s, the store only operated from 7:00 a.m. to 11:00 p.m., hence the name. Less than two decades later, when students from a football game flooded a branch in Austin, TX, 7-Eleven began operating 24/7 but kept its name since it has stuck for many.